Word: sinetron
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...people and buried a large swath of eastern Java in roiling, putrid sludge. But PT Lapindo Brantas, the Indonesian mining company widely blamed for releasing the reservoir of pressurized mud following a drilling accident last May, has come up with a novel form of damage control: sponsoring a sinetron, or Indonesian soap opera, on Surabaya TV station JTV. The 13-part series, Gali Lubang, Tutup Lubang (Digging a Hole, Filling a Hole), is a love story set among refugees left homeless by the mud volcano. "We wanted to show a real story about human interest," says JTV executive producer...
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