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...family-friendly activities. And it stumbled. Because what Vegas hadn't understood is that, compared with even the most worn-out vices, like keno and showgirls, roller coasters bite. So now Vegas has reinvented itself again, returning to vice but sanitizing it by creating the biggest, nicest place to sin ever imagined, a Sodom and Gomorrah without the guilt. People come to Vegas not to do what they can't do at home but to do it bigger and brassier. The town's logo, "What happens here, stays here," is complete camp. What happens in Vegas, in fact, is bragged...

Author: /time Magazine | Title: The Strip Is Back! | 7/26/2004 | See Source »

...this feels strange, but not nearly as strange as talking to Robert Goulet about it, especially on three hours of sleep. "You beggar, it's not Sin City," he says. "It's Fun City." He has a point. It's a Vegas where the average tourist gambles only four hours in his four-day stay. That's fine with the casinos, since today they make more on rooms, drinks, food, shopping and entertainment--the stuff they used to give away to get you to gamble...

Author: /time Magazine | Title: The Strip Is Back! | 7/26/2004 | See Source »

...highest and best use," explains co-owner Peter Feinstein. Now instead of collecting gym fees, he charges women $60 to $100 a night to sell $20 lap dances, along with the more profitable revenue stream from drinks and a $5 ATM fee that almost makes usury a sin again. He does not, however, get the $20 entrance fee nonlocals pay at the door; that goes right to the back of the casino to the taxi driver who dropped his riders off at the front, as it does in all Vegas strip clubs. Driving a cab in Vegas has become less...

Author: /time Magazine | Title: The Strip Is Back! | 7/26/2004 | See Source »

...professor and former rabbi from Cincinnati, Ohio, who keeps a second home in Las Vegas, and placed third at 2000's World Series of Poker. Kaufman has wagered his chips in many places, including the big card clubs around Los Angeles, which offer fewer gaming options, but he prefers Sin City. "It's more serious and professional here. It's a careful, controlled game." Even casinos that never featured poker are opening new rooms. Within a few months, the Hard Rock will debut a new enclosed room with 10 to 12 tables offering rock 'n' roll poker. "There...

Author: /time Magazine | Title: Deal Me In | 7/25/2004 | See Source »

...Macau without a tour guide as chaperone. "We're extraordinarily fortunate to be on the doorstep of China," says Bill Weidner, president of Las Vegas Sands, which opened the Sands Macao in May. Despite the influx of big spenders, Macau is still a far cry from America's glamorous Sin City. For the past four decades, the government endorsed the casino monopoly run by local tycoon Stanley Ho, 82, who failed to fully modernize even his flagship Hotel Lisboa. In the run-up to the 1999 handover, rival loan sharks inspired many of the turf wars in the gangster-ridden...

Author: /time Magazine | Title: Exporting The Fun | 7/25/2004 | See Source »

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