Word: sinnreich
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Dates: during 1990-1999
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Advertisers hope such TV-PC shackups will ultimately allow them to direct players to online deals or to synch TV commercials with click-to-buy options. With a traditional commercial, says Aram Sinnreich, an analyst with Internet research firm Jupiter Communications, "the most the advertiser could hope for is to eventually send the user to the store." But webRIOT's online surfer-viewers are virtually at the store today, and the future implications make advertisers salivate. webRIOT is already selling on-air and online ads as a package...
...durable solution in Kosovo or elsewhere in the Balkans while Serbia's regional self-assertion persists undiminished. Asked how he would prevent a resurgent Germany from seeking once again to dominate Europe, Charles de Gaulle answered simply, "By war." The conclusion applies equally well to Serbia. RICHARD HART SINNREICH Lawton, Okla...