Word: sip
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Dates: during 1980-1989
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...Matamoros, on the southern tip of the Rio Grande Valley, Mexican and American white-collar workers sip Scotch and water at Blanca White's, while a marimba-and-drum combo plays local salsa-flavored music. Young women from Matamoros cross into Brownsville daily to attend Texas Southmost College. They party on the U.S. side in blue jeans and T shirts, on their home turf in cocktail dresses. Affluent Americans in El Paso drink margaritas and munch tamale and chili canapes at black-tie affairs. When they visit friends in Juarez, their parties start earlier and linger long into the night...
...trend is a sobering reversal of America's long-standing love affair with a social sip or two. By 1830, when citizens were feeling their oats on the frontier, absolute alcohol consumption was 7 gal. per capita, nearly three times the present level. After the 14-year hiccup of Prohibition ended in 1933, Americans began to drink less in bars, more often in their living rooms. Cocktails became synonymous with socializing. In fact, sharing a convivial cup to promote friendship and hospitality is a tradition older than the republic. Potent stout and rum flowed at the first Thanksgiving because...
...even in baseball fans will be upset that the actions of a few will have taken away their ability to sip a couple of beers at the park while still remaining sober...
...Pause, withering stare) "You saw it?' (disinterested gaze, combined with sip from sherry glass and lengthy stare at shoelaces) "Yes." (raised eyebrows, implication of deep passions long ago; brutal, passionate love, spurned by a lover ago; brutal, passionate love, spurned by a lover who came out of the closet on a Venetian gondola and shtupped his wife in their bridal suite...
Many failed efforts are simply misunderstood by consumers. When Heublein put its Wine and Dine dinners on sale in the mid-1970s (price: $1.35), buyers thought they were getting a macaroni dinner along with some wine to sip. The wine was actually a salty liquid intended for use in cooking the noodles. Trading on its success with infants, Gerber tried to market such grownup fare as beef burgundy and Mediterranean vegetables. The company's mistake was to put the food in containers that looked like baby-food jars. Gerber compounded its problem by labeling the product SINGLES. Later research...