Word: sip
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...difficult because a great many Saudis, including prominent members of the royal family like Interior Minister Prince Nayef bin Abdul Aziz, may not want to. These are the sort of people who don't sip cardamom tea with delegations from the Council on Foreign Relations. Their influence is seen not only in the schools-which don't produce many employable workers, according to business leaders-but also in the streets, where local traditions are mistaken for Islamic law. "I don't mind that I'm not allowed to drive here," a Saudi woman with a valid American license told...
...difficult because a great many Saudis, including prominent members of the royal family like Interior Minister Prince Nayef bin Abdul Aziz, may not want to. These are the sort of people who don't sip cardamom tea with delegations from the Council on Foreign Relations. Their influence is seen not only in the schools--which don't produce many employable workers, according to business leaders--but also in the streets, where local traditions are mistaken for Islamic law. "I don't mind that I'm not allowed to drive here," a Saudi woman with a valid American license told...
...first you have to learn how. A display explains the proper procedure for tasting beer: look, swirl, sniff and sip. Then there are vital facts to master: "The nutritional value of beer is outstanding," says the guide. "One glass is equal to four eggs." Exhibits are labeled in English and Chinese, and a self-guided tour map means visitors can go it alone should following the group become tiresome. Just be sure to reconvene for drinks when you're done. In the tasting room, three generations of Chinese families sit at tables, passing Tsingtao blond, dark and even green...
...Sumerian hymn to Ninkasi, the goddess of brewing. Better still, the guide promises that at the tour's final stop, "visitors can sample all kinds of fresh Tsingtao beer." But first you have to learn how. A display explains the proper procedure for tasting beer: look, swirl, sniff and sip. Then there are vital facts to master: "The nutritional value of beer is outstanding," says the guide. "One glass is equal to four eggs." Exhibits are labeled in English and Chinese, and a self-guided tour map means visitors can go it alone should following the group become tiresome. Just...
Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...