Word: sips
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Dates: during 2000-2009
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Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...
...Adams Beverage Group, an industry research group. (Natives of tiny Luxembourg top the list.) MacNeil, 50, who has been writing about wine for 25 years, says the U.S. is still developing its own approach to wine. "We aren't France, with its cafés where you hang out and sip wine. Nor do we like the rather pedantic British approach to wine, with its superior manner of discussing vintages." Instead, she says, Americans are seeking a more casual relationship with wine drinking, something she hopes to encourage in her 13-part TV show, Wine, Food & Friends...
...Sip and Savor Karen MacNeil shows why wine isn't just for snobs...
...more popular support than they have had in years. Even Iranians who dislike the mullahs are showing pride in the idea of Iran becoming an atomic power. "If the West has nuclear weapons, we need them as well," says accountant Amir Taheri, 25, as he and two female friends sip milk shakes at a U.S.-style shopping-center food court in affluent north Tehran...
...more understated but equally pleasurable alternative, try the Aljibe de San Miguel Ba?os ?rabes, tel: (34-958) 52 28 67. Beyond its brass-studded wooden doors are six pools heated to different temperatures and spiked with skin-softening sea salt. Sip the gratis mint tea while soaking, and afterward enjoy a soothing aromatherapy massage for a mere...