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...mere groups of homes that would generate their own energy courtesy of solar panels, wind turbines, fuel cells or natural-gas generators. The little clusters could be almost entirely self-sufficient, relying on the grid only in the event that they needed to top themselves off with a sip or two of outside power. Just as important, they would have the freedom to disconnect from the larger network entirely if a regional crash was threatening to knock them off-line along with the bigger consumers. Similar independent systems could be used to provide power to individual users with especially...

Author: /time Magazine | Title: Blackout '03: Getting By Without the Grid | 8/25/2003 | See Source »

...says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat. The soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says...

Author: /time Magazine | Title: The Stealthy Sell | 8/3/2003 | See Source »

What were you doing the summer you were 13? MICHELLE WIE just finished eighth grade in Honolulu, but instead of hanging out at the Gas 'n' Sip like all the other kids, she won the U.S. Women's Public Links Championship, which makes her the youngest player ever to win a USGA event, and last week she made the cut at the U.S. Women's Open. But don't feel bad. Sure, Wie can pound 300-yd. drives like Annika Sorenstam. But she has yet to turn pro and start pulling down Tiger Woods money. Next year she plans...

Author: /time Magazine | Title: People: Jul. 14, 2003 | 7/14/2003 | See Source »

...Inside you'll find La Cuvee, a restaurant and wine bar that offers one of the area's largest selections of Long Island wines and that is excellent with food-and-wine pairings. The staff can make reliable wine recommendations as well. It's also the perfect place to sip a wine that you might have missed along the way--if you're still up for imbibing...

Author: /time Magazine | Title: Vineyard Haven: Long Island | 6/30/2003 | See Source »

...Sipping our martinis and trying to appear effortlessly graceful, we couldn’t help but notice the envious glances that our tea was eliciting from our well-heeled fellow patrons. With the wait staff bustling around our table, positioning the impressive display just so, and setting our places with beautiful Asian-inspired dishes, we attracted quite a bit of attention. The flamboyance of the tea, however, only served to heighten our sense of conscious decadence as we devoured the sinfully rich treats. While all delicious, our personal favorites were the caviar creations. Followed by a sip of our perfectly...

Author: By Mollie H. Chen, CRIMSON STAFF WRITER | Title: The Height of Elegance | 6/4/2003 | See Source »

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