Word: sir
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Dates: during 1930-1939
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Last week, the Government thought they had found the right man to bring Imperial Airways up to snuff. That man was starchy, six-foot-six Sir John Charles Walsham Reith, a dour, egg-headed, ascetic Aberdonian who since 1922 has had his puritanical thumb on the destinies of the British Broadcasting Corp. Son of a preacher, trained as a Clydeside engineer, he got his job with B.B.C. by the improbable method of answering a want ad for a general manager...
...persistent criticism about his program generally, and austere Sunday broadcasts in particular, Sir John's answer has been: "So long as I am the director-general there will be no change in the character of Sunday programs. . . . The B.B.C. has never attempted to give the public what it wants. It gives the public what it ought to have." While Edward VIII was Prince of Wales, an observer remarked: "Every year the Prince gets more democratic, and Sir John Reith more regal...
...this sort of rule at B.B.C., Sir John's salary has been about $35,000 annually. As director of Imperial Airways, he will get $50,000. To Imperial, organization under Sir John Reith may well mean the installation top-to-bottom of the rigid quarter-deck punctilio he commanded at B.B.C. As if in anticipation of Sir John's coming, the company last week had in strict training a corps of "flight clerks" for the jobs stewardesses do on U. S. airlines. In trim-cut uniforms they must work 18 hours a day for $25-$30 a week...
...customs and use much of the lingo of their early colonial ancestors. Though many of them are illiterate, they have handed down by word of mouth, from generation to generation, ballads and hymns that can be traced to Elizabethan England. Still popular among them are such hoary items as Sir Patrick Spens, Barbara Allen, Robin Hood and Little John...
...sir...