Word: siragusa
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Dates: during 1950-1959
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With his Life Is Worth Living, Bishop Fulton J. Sheen last year proved that a religious TV show could put a dent even in Milton Berle's huge audience. Among the impressed observers was President Ross Siragusa of Admiral Corp., maker of radio and TV sets. Last week Siragusa announced that Admiral will sponsor Bishop Sheen this season on a coast-to-coast Du Mont TV network. Telecaster Sheen's fee for the season: nearly $1,000,000, to be paid to Mission Humanity, Inc. (Bishop Sheen is the national director), a voluntary agency of the United Nations...
...retail sales had picked up so fast that there was a shortage in some items such as boys' wear. TV makers once more wore 21-in. smiles as sales spurted-and TV prices rose-with the opening of new TV stations. Admiral Corp.'s President Ross Siragusa reported his sales were running 20% ahead of last year, predicted that 1953 should set a new record, and that soon there would be two television sets in every home...
...action of the FCC is a threat to the American way of life." A CBS suggestion that TV customers might wait six months before buying new sets had forced it out of business, declared Sightmaster Corp., which sued CBS for $750,000 damages. Admiral's vocal President Ross Siragusa says: "I just think CBS is barking up the wrong tree in this one. I've got high hopes for RCA. But they have got to get going and make their system work. Then we'll buy that...
...small firms (Tele-tone, Celomat, Muntz, Belmont, etc.) that had originally announced they would make CBS color equipment were added such sizable names as Westinghouse, Bendix and Sears, Roebuck. The industry heard rumors that many another company would soon start making CBS color sets. Even Admiral's Siragusa is making a small concession: if the CBS system wins in the courts, each Admiral set will be equipped with a "jack" into which CBS adapter-converters can be plugged. Meanwhile, Frank Stanton and CBS, convinced they have something the public wants, intend to continue unsponsored "experimental" public demonstrations...
...great surprise, the television set makers made one of the prettiest profit pictures. Radio Corp. of America, the biggest U.S. set maker, netted $12.4 million (v. $3.9 million in 1949), and its nine-month total of $33.3 million exceeded any full year in the company's history. Ross Siragusa's mushrooming Admiral Corp. more than tripled its net to $5.2 million for the quarter...