Word: siragusa
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Dates: during 1960-1969
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Admiral Corp., one of the country's leading makers of television sets, is withdrawing its advertising from TV. "We have been disappointed in the lackluster quality of the shows," said Chairman Ross D. Siragusa Sr. last week to a Las Vegas gathering of distributors. What also irks Siragusa, whose company has been spending nearly half of its $20 million annual advertising budget on TV time, is the deluge of commercials that are slithered in between programs by local stations. Admiral's answer: at least temporarily, the company will invest a proportionately larger amount of its budget in newspaper...
...Japanese fears, few big U.S. manufacturers took up the cudgels against them. Ross Siragusa, president of Admiral Corp.-which imports no components from Japan, but competes with firms that do-called for a U.S. boycott of Japanese products "as a counter-demonstration to the cancellation of the Japanese government's invitation to President Eisenhower." He pointed out that Japan sold more than 5,000,000 transistor radios in the U.S. in 1959, charged that jobs have been lost as a result of Japanese imports. Recently, the Japanese government announced plans to limit the export of transistors...