Word: sirius
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Dates: during 2000-2009
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Welcome to Sirius Satellite Radio, a company running edgy programming and sparing no expense in its quest to breathe life into radio--and one day turn a profit for shareholders. Based in New York City and run by pugnacious radio-industry veteran and media icon Mel Karmazin, Sirius broadcasts 65 channels of commercial-free music, sliced and diced in formats from Broadway-show tunes to '80s hair bands, along with channels dedicated to sports, news, weather and niche shows like Derek and Romaine's, which would be fined into extinction if the FCC had its way. This being satellite radio...
...Sirius and its bigger satellite competitor XM are death stars to the broadcast-radio industry. Since 1996 companies such as Clear Channel and Infinity (part of Viacom) have taken advantage of deregulation to buy hundreds of stations with the idea of bringing scale--and higher ad prices--to the airwaves. For a while it worked, as industry revenues rose at a double-digit clip during the late '90s ad boom and stations racked up profits thanks to cost cutting. But for listeners, that consolidation brought homogeneity, as corporate playlists suffocated local jocks, and ever more ads were jammed into each...
...when it went on the air, and not on the severely reduced network it became two weeks later (after bounced checks led to L.A. and Chicago dropping out), but on 52 stations, including 15 of the top 20 markets (L.A. is back, Chicago still MIA). It has added Sirius Satellite Radio to its original XM satellite connection. In February, AAR inked a deal with industry behemoth Clear Channel, which put the network back in L.A., and which plans to bring the Air America format to 25 of its lower-rated AM affiliates...
...SIRIUS HOME RECEIVER SR-H550...
WHAT'S COOL Due in May, it's the best bet for audiophiles because it plugs into your stereo and cranks out CD-quality audio. Parental controls can lock out raunchy Sirius shows, and the unit can alert you to a favorite artist on another channel...