Word: sisler
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Dates: during 1930-1939
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...softball became a craze, nobody knows. Promoters have at least been shrewd enough to profit from it. George Sisler, longtime first baseman for the St. Louis Browns, who now has a St. Louis sporting goods store, is head of the American Association, owns two softball parks in St. Louis, controls three others. Ordinary softball parks seat 4,000, cost $3,500 to build and, with 10? admissions attracting crowds from 1,000 to capacity, may pay for themselves in a month. Principal rival to the American Association is the National Association, run by a onetime baseballer and sportswriter named Philip...