Word: sisu
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...Fong opened her boutique, Trace, in Hong Kong two years ago, and already her company is seeing revenues in the six figures. Sarah E. Johnston ’03, formerly a jewelry designer at David Yurman, is now focused exclusively on her own jewelry line SISU, which has seen meager but successful sales for the past two years. And it doesn’t stop with alumni. Anotnio A. Pino ’10’s shirt company Di Porto has sold out of samples, and mainly due to Harvard’s business. Timothy M. Parent...
...roadside. Spurred into action, he started making furniture from the unwanted wood and sneaking it into office buildings he'd designed. Clients approved, and as more people began inquiring about the pieces, Singh and business partner Veeranuch Tanchookiat set up Osisu (the word is from the Finnish sisu, meaning "to have guts...
...half a million families have their own private steam rooms, where temperatures rise to 275°F as the bather briskly whips his body with wet birch branches before dashing out and leaping into a frigid lake or snow bank. The sauna is said to develop the quality of sisu-a combination of courage, stamina, tenacity and stubbornness. Sisu indeed is Finland-and is perhaps the reason why it still exists...
...plea: "Swedes we are no longer. Russians we can never be. Therefore we must be come Finns." Finland finally proclaimed its independence in 1917, has been Finnish ever since. An earthy, engaging, moody people who have fought war after war, and always started again from the ruins, they regard sisu, plain guts, as the highest virtue. For, say Finns, "Whatever happens, we will be on the wrong side...
...against the Red army in World War II, the Finns in 1944 were forced to pay an exorbitant reparations bill: 17,680 square miles of territory and $300 million worth of goods, including industrial products that they had no means of producing. It took know-how as well as sisu, but they did it. The Russians, who had also occupied the naval stronghold of Porkkala just west of Helsinki, finally withdrew...