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Word: sisu (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...Fong opened her boutique, Trace, in Hong Kong two years ago, and already her company is seeing revenues in the six figures. Sarah E. Johnston ’03, formerly a jewelry designer at David Yurman, is now focused exclusively on her own jewelry line SISU, which has seen meager but successful sales for the past two years. And it doesn’t stop with alumni. Anotnio A. Pino ’10’s shirt company Di Porto has sold out of samples, and mainly due to Harvard’s business. Timothy M. Parent...

Author: By Peter B. Weston, CRIMSON STAFF WRITER | Title: From Class to Couture | 10/17/2007 | See Source »

...roadside. Spurred into action, he started making furniture from the unwanted wood and sneaking it into office buildings he'd designed. Clients approved, and as more people began inquiring about the pieces, Singh and business partner Veeranuch Tanchookiat set up Osisu (the word is from the Finnish sisu, meaning "to have guts...

Author: /time Magazine | Title: Positively Trashy | 4/12/2007 | See Source »

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