Word: sitcomming
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...HOMER AGAIN No longer a ratings powerhouse, The Simpsons (with its 23 Emmys) is TV's longest-running sitcom. Will the movie end its long yellow streak? Don't eat your shorts just yet--Fox can't be eager to fill a gaping, Homer-shaped hole...
...Good news, paleoanthropology and commercial fans: the Geico Cavemen are getting a sitcom on ABC. Despite misgivings about the viability of a 30-sec. spot as source material, blog site DEFAMER praises "the network's attempt to synthesize the best elements of auto-insurance advertising and situational comedy into a groundbreaking, hybrid infotainment form." SCORE...
...started to think about keeping Rogen around when he improvised a sweet, funny scene in which his character wonders if he's gay after finding out his girlfriend was born a hermaphrodite. When Freaks ended after one season, Apatow tried to cast Rogen as the lead of Undeclared, a sitcom about college kids. The network, however, didn't think Rogen looked like a leading actor. "He was already approved to be in the cast, and they literally got angry at me for suggesting it," Apatow says. "And I said, 'Let's not do the show then...
...that laid-back, inappropriate confidence that makes Rogen so endearing. You expect someone so obviously out of place everywhere--a 13-year-old on a stand-up-comedy stage, an 18-year-old high school dropout on a sitcom-writing staff, the schlub who gets to romance Katherine Heigl--to be uncomfortable. Instead, he acts as if, while he may have wandered into the scene accidentally, he belongs there. Or maybe he is stoned...
...corporate world doesn't work as well in American pop culture because the corporate world co-opts rebellion so well. For businesses from FedEx to CareerBuilder.com there's no better way to reach white-collar workers than with ads that say white-collar workers are idiots. In the TV sitcom The Office, the lousy boss, Michael Scott (Steve Carell), is the one who walks around singing Todd Rundgren: "I don't want to work/ I want to bang on the drum...