Word: sitcomming
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...third gay boys, one-third gay girls and one-third straight viewership," he says. Of course, gay themes aren't restricted to gay networks. Mainstream TV's attitude toward gays started growing up in 1997, when American comic Ellen DeGeneres came out of the closet in her self-titled sitcom. "It was an important lesson for advertisers and producers who are naturally cautious and who saw that people weren't freaking out, they were kind of interested," says Joshua Gamson, an author and sociology professor at the University of San Francisco. At the same time, advertisers began targeting gay audiences...
...From Ellen, it was a quick jump to gay/straight sitcom Will & Grace and finally Queer Eye, with gay men replacing black people as TV's favorite subculture: the oppressed minority, once kept on the fringe, is now center screen defining the new cool. Thanks to Queer Eye's Fab 5 - a quintet of queens ranging from fruity to button-down who use their expertise in fashion, culture, cuisine, grooming and interior design to "make better" (because "makeover" sounds so temporary) a straight man's entire life - the show became a massive hit when it first aired in the States...
...next Friends, lavished it with publicity and ran it on a premium Thursday-night time slot. Viewers merely shrugged, while critics savaged it. Comparing it to the British version, which airs on BBCA, the New York Times wrote, "Coupling is the Milli Vanilli of network television: the sitcom equivalent of lip-synching someone else's song." Yet BBC America is capitalizing. Thanks to the notoriety of Coupling, and hits like The Office, Lee says, BBCA "more than doubled" its revenues from last year in the latest up-front market for ad sales for the season. It's also getting higher...
...firm's San Francisco headquarters is festooned with games--a giant Pinocchio marionette, a glow-in-the-dark walk-through cave and a secret bookshelf that opens into another room, like something out of the old TV spy sitcom Get Smart. "We try to inject fun into everything we do," says Moog...
DIED. GORDON JUMP, 71, TV actor best known as the bumbling boss of a radio station in the 1978-82 sitcom WKRP in Cincinnati and later as the lonely, restless Maytag repairman, replacing Jesse White in one of TV's longest-running ad campaigns; of complications from pulmonary fibrosis; in Los Angeles...