Word: sitcoms
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...Emeril Lagasse's upcoming sitcom is about...
...tile cleanser would go tragically unmarketed. The ad crowd gathered here seems a bit smug this year. The networks raked in a record $8 billion in last year's flush times; now it's a buyer's market. So as NBC touts its new series--a dubious-looking sitcom starring high-decibel chef Emeril Lagasse, the 1,000th version of Law & Order (O.K., the third)--it touts even more its high-income viewers, the real-life Frasier Cranes who make The West Wing "the most upscale show on any network!" In other words, the people in this room...
...that with conviction because I've seen them already - "The Tick" was sent to critics last summer and "Undeclared" this winter, both with plans to run midseason. Taking your time to debut shows is fine, of course - it just tends, again, to undercut those claims about your vaunted sitcom development...
...better. Fox also announced it would be leading off its Wednesdays with a "classic sitcom wheel." The French have another word for that: "le reruns." Sure, they'll be reruns of great Fox sitcoms like "The Simpsons" and "Malcolm in the Middle," but you try telling a roomful of ad execs you're going to start off a big night of programming with leftovers and see what a reception you get. No wonder Fox wanted to be surrounded by armament. To be fair, Fox has used this scheduling ploy before, with some success - after another sitcom had bombed and left...
...hell of it is, Fox ended with the funniest damn sitcom trailer I have seen all upfronts. "Greg the Bunny," a "Larry Sanders"-like show about the goings-on backstage at a children's puppet show (with humans and puppets as characters), gave me the only belly laughs I have had at any comedy (that I hadn't already seen) this upfront. Of course, if I were Robert Smigel, whose "TV Funhouse" on Comedy Central is an R-rated, and hilarious, version of the same concept, I'd get me a gun and look to make me some bunny lint...