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...News organizations particularly value high placement, since it translates into potential ad revenue. But Examiner.com, though rated by Nielsen as the fastest-growing Internet news site in the U.S. in August, does little actual journalism. It is not a news organization so much as a network of more than 24,000 individuals throughout North America, known as Examiners, each of whom cover a particular geographic or subject area. With that many correspondents, no beat goes uncovered; along with Examiners for world news there are those for fanboys, auto-brokers, celebrity cars, drinking games and doll-collecting, to name...
...seminars on writing headlines, writing in the third person and making full use of social media, all of which are Google manna. But Blair thinks it's mostly the scale of the operation that makes Examiner.com articles so attractive to search engines, from which more than half of the site's traffic comes. That is, by stocking the lake with so many fish every day, Examiner.com increases the chances that Google trawlers will haul one of theirs up. (See 25 websites you can't live without...
Examiner.com is not alone in gathering an army of writers to create a hyper-local network for the Web. Social-networking site Gather.com works in a similar fashion, as does Prime Writer News Network and Associated Content. Each revenue model is a little different, but they all rely on the willingness of people to write for love. Shelley Frost, the San Francisco dogs Examiner, posts about three times a week. She estimates that she makes a dollar a day out of her writing, and $50 each time she recruits a new Examiner. "I do it to build relationships with other...
That's right, Ivygateblog.com—founded in 2006 and known for satirizing the good, the bad, and the ugly in the Ivy League—just made its first post in 19 days, an unusually long gap for a site that used to update frequently throughout each...
...When Ivygate first started, I felt like it was very much a site that people would log on to just to procrastinate, but it occasionally broke news," said Lena Chen '10, writer of the blog Sex and the Ivy. "Nowadays there is no shortage of sites that do exactly what Ivy does...