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Maybe that's why many of the site's new members are female. Biderman says the proportion of women on the site has grown from 15% - when the service quietly launched in 2001 - to nearly 30% today. (See the 50 best websites...
Dorothy, a 45-year-old Floridian whose screen name begins with SexyMom, says she's been married for 20 years but started using the site four months ago because her husband constantly turned down sex and refused marriage counseling. "It's like the seven-year itch, but 20 years later," she says. "My husband never throws me a compliment. Now I meet guys who say, 'You're so hot,' or 'You have great eyes...
...Dorothy has met seven men through the site, she says, including a wealthy, 49-year-old divorced doctor with whom she hit it off. Dorothy says her husband would be livid if he found out, but he doesn't know how to use a computer. "Now I don't have to bug him for intimacy," she says...
AshleyMadison isn't the only site aimed at under-the-radar relationships. Sites like EstablishedMen.com and SeekingArrangement.com all offer variations on the theme. But AshleyMadison is the most successful site openly capitalizing on extramarital affairs...
...that, Biderman offers no apologies. "Humans aren't meant to be monogamous," he says. So would this free-thinking CEO mind if his own wife used his site? "I would be devastated," he says...