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...timing politicians, take note: cheating has never been easier. AshleyMadison.com, a personals site designed to facilitate extramarital affairs, now boasts slick iPhone and Blackberry versions that help married horndogs find like-minded cheaters within minutes. The new tools are aimed at tech-savvy adulterers wary of leaving tracks on work or home computers. Because the apps are loaded up from phones' browsers, they leave no electronic trail that suspicious spouses can trace...
...formula is working. AshleyMadison's membership has doubled over the past year to 4 million. The Toronto-based site, which takes its name from the two most popular female names in 2001, the year it launched, enjoyed another big boost this week, following Father's Day, when CEO Noel Biderman says men often feel underappreciated. Traffic to the site tripled on Monday. (Biderman says there's a similar boost in interest from neglected wives and girlfriends after Valentine...
Over the past month alone, 679,000 men and women have used the service to contact a cheating partner. According to their profiles, 92% of males on the site are married or otherwise attached, as are 60% of female members. No word on how many politicians have signed on. (See the top 10 political sex scandals...
Critics call AshleyMadison a cruel sex site that profits from marital pain. "This is a business built on the back of broken hearts, ruined marriages and damaged families," says Trish McDermott, a dating-industry consultant who helped found Match.com and Engage.com. "It's in the business of rebranding infidelity," she says, "making it not only monetizable, but adding a modicum of normalcy to it. AshleyMadison is making bad choices, broken promises and faithlessness look like something that's trendy and hip and fun to talk about at a cocktail party...
...cheat," he says. "People cheat because their lives aren't working for them." Not everyone buys that line of defense. The Las Vegas Review-Journal recently refused to run an AshleyMadison ad referencing the Ensign scandal. But other racy TV, billboard and radio ads have succeeded in raising the site's profile over the past year to the point where by some measures it's in the top tier of dating sites, with tens of millions of dollars in annual profits. AshleyMadison charges members $49 for a package of credits they can use to contact up to 20 members. Members...