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...meet up with friends. Check in enough times from a coffee shop, for example, and you're dubbed its mayor. Give a shout-out from your gym 10 times in a month, and you might get a badge that dubs you a "Gym Rat." That gaming component is the site's secret sauce - one that pushed it past 150,000 users before...
...founder Dennis Crowley says Foursquare counts on users' becoming protective of their little territories. Foursquare is birthed from Crowley's previous effort, a now defunct site called Dodgeball that was bought by Google in 2005 but stuggled to expand beyond a few thousand users. Dodgeball had the map part but lacked the game, and when Crowley left Google in 2007, he tried to figure out how to make his next effort more fun. "Once we started resurrecting Dodgeball, we thought adding game mechanics might make it something really interesting," Crowley says. "And it really took off and became sticky with...
Foursquare is active in more than 100 cities, but the key to getting new users is the site's plan to work with businesses to give freebies to loyal users. So far, some 200 businesses have signed on, including the Modmarket eatery in Boulder, Colo., which gives free pizza to users who check in 10 times and a free drink to the current mayor. "We get multiple people coming in and mentioning it," says owner Anthony Pigliacampo. "We're pretty psyched about...
After the Harvard researchers found possible combinations of mutation site interactions, scientists at UC San Diego digitally simulated the effects of each mutation on the protein-drug binding energies...
...receiving a phone call from the killers during which he gave them final instructions. He waited five minutes on a grassy patch near a gangly group of bougainvilleas for the hit men to come and kill him. In the days leading up to his death, Rosenberg bought a grave site for himself and one for Marjorie Musa. He left his law firm, turning over control to his law-student son. And he purchased a beach house on Guatemala's Pacific coast for his family, according to investigators and family members. "For someone like my uncle to be driven to this...