Word: siting
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Dates: during 1990-1999
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McKinsey's Web site, which features extensive lists of the company's fields of practice and areas of research, contains no mention of academic consulting...
...first-come, first-served basis. Bummed that the cool website name you thought of is already taken? Visit www.tonic.to with a valid credit card, and they'll sell you the same name in the .to domain. Price: $100 for the first two years. You can still host your site from your PC in Topeka, Kans.; the name will just be registered by a company based on an island you probably can't find...
...years later, the site has registered some 17,000 names, including such flagrantly poached brand names as Rolex, Coke and Scientology. These aren't big numbers by Internet standards, but they aren't bad either--especially for a firm whose two employees spent about $3,000 to get things rolling and, because the entire operation is run automatically by computers, now have roughly zero overhead. "I collect the names and make sure the servers are running," says Lyons with a Cheshire-cat grin, "and spend the rest of the time fixing my boat...
...market for a new car? You might want to consult www.insure.com's Auto Theft Risk Finder for a list of makes and models stolen most often in your state. Or if you're planning a trip, you can see where your car might be most wanted. The site offers statistics on scores of metro areas (Miami had the worst record in 1997, with 1 of every 38 cars swiped). Buy a car with a high-theft risk where you live, and you could face a bigger insurance bill...
...cozy new Webzine called Senior Women Web www.seniorwomen.com offers musings on "age rage" and reviews of books, plays and movies likely to appeal to a mature cultural palate. Founding mother Tam Martinides Gray, 62, a senior reporter at TIME, aims to appeal to older women, but the site is so congenial that many may find husbands and daughters reading over their shoulders...