Word: siting
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Dates: during 1990-1999
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...Texas, turned that to profitable advantage. Last year the Larkins were looking to increase business and draw weary travelers to the hotel's steps. Mark's brother suggested Big Planet (www.big planet.com) an ISP, based in Provo, Utah, that, for roughly $500, helped the Larkins set up www.harrisonbb.com a site with among other things an address and telephone number. In one year, bookings have increased 20%, and one online business customer stayed a record three months. "Once your name is out there, it opens up a lot of opportunities," says Sandee Larkin...
Price and selection are only part of the equation. How much memory does each site include? How many Web pages? Will the provider register the website address as part of the setup package, saving the small business owner the hassle of having to do it separately? Either way, it will cost about $70. Naming your website after your company or using a catchy phrase can be the difference between success and failure. Make sure you own the name, not the provider, in case you want to change services. Will the provider register your website with search engines that guide consumers...
...house a server. Seafood-store owner Hanson balked at a solution that involved setting up bulky computer equipment next to his fish tanks. The costs were prohibitive for a small business: $20,000 to get the system up and running and an additional $800 a month to maintain the site. He ended up settling on Global Store's own servers, with no physical in-store service required...
...course, putting products online doesn't guarantee they'll sell. One of the biggest mistakes businesses make when they venture onto the Web is building a site and not bothering to promote it. An effective advertising campaign should incorporate search engines, online ads and traditional media such as newspapers or radio. Some Website providers like MindSpring will register your firm free with top search engines Lycos and Excite. Others, Microsoft's LinkExchange among them (www. linkexchange.com) will swap banner ads with other businesses without charge...
Once your site is up and running, put your domain name (in Hanson's case seafood now.com on everything you send out, including business cards and invoices. If a new version of an Internet browser such as Netscape Navigator or Microsoft Internet Explorer is released, upgrade your site so that new users have an easy time finding your virtual door. Don't go too heavy on graphics; the more complicated a website, the longer it takes to access it. "As soon as people have to download, they disappear," says Mark Bozzini, CEO of LinkExchange, an online marketing-services provider based...