Word: siting
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Dates: during 1990-1999
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...commercial aspects of Rowers World that keep it afloat, Fallows and Kibera are determined to keep it entertaining. "On a conceptual level, we're just like a magazine," said Fallows. "To sell things, you've got to have good content first, or the rowers won't come to the site...
Kibera said the biggest obstacle right now is advertising. To make people aware of the site, they have to be creative...
...other obstacle is the site's astronomical growth. "It's gotten to the point where it takes three to four hours a day just to keep the site going," said Fallows. "We've got more business than we can handle...
They're currently looking into hiring an assistant, preferably someone from the rowing team. "It will have to be someone who has a love for rowing and is able to put in three hours a day to keeping the site going, so we can put all our efforts into expansion," said Kibera...
...five years, this site is going to be its own entity," said Fallows. "I'd like to see it support itself fully, so we can use it to help other people--maybe give internships to people at the College, hire more assistants--make this the voice of the rowing community...