Word: siting
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Dates: during 1990-1999
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...form of personalization for two years. Yahoo calls its service My Yahoo; Excite's is My Excite. Each loads stock quotes, news flashes and various other tidbits, along with the inevitable blinking ads, onto one customizable page. Starting this week, though, Excite has made personalization the centerpiece of its site. It's a gamble, but one grounded in experience. "People who personalize," says Kraus, "return five times more often than people who don't." What's more, these users are intensely loyal. "My Yahoo is getting 6.9 million unique visitors a month, and My Excite is getting 4.4 million," says...
Along with its player roster. Take, for instance, MSN.com home page of the famously underperforming Microsoft Network. Later this year--if the Feds don't quash his online ambitions first--Bill Gates will launch Microsoft Start, MSN's reincarnation as a portal site. Microsoft's early Web efforts may have been feeble, but that doesn't mean the Gen-X millionaires at Yahoo and Excite won't be looking over their shoulder. "It's early in the game," says Yang. And Bill Gates tends to win in the late rounds...
...hang a camera out of the window of his Beverly Hills office and transmit to the Web live images of a bus-stop bench on Wilshire Boulevard. Oprah featured it and Bohnett on her TV show to illustrate the dubious pleasures of Web snooping. When crowds flocked to the site, Bohnett was ready. He put on his camera page links to "neighborhoods" that were really just more Web pages arranged by topic (such as sports, finance, entertainment). A few months later, he began giving away the home-page real estate, keyed to the same interest groups...
...neighborhoods grew quickly and without any zoning ordinances to speak of. "Our only rule was that your home page had to be consistent with the neighborhood," says Bohnett. In other words, if your site is in the "Pines" section of "Silicon Valley"--which happens to be dedicated to software browsers--your page is supposed to be about software browsers. Volunteer police squads and GeoCities staff members try to root out the occasional pirates, hate-mongers and pornographers, with modest success...
...years, the Department of Energy's half-mile-deep subterranean nuclear-waste repository in New Mexico has been ready for business, but legal challenges and bureaucratic rigmarole have prevented the WIPP site (for Waste Isolation Pilot Plant) from opening. Now, with the EPA about to bestow its blessing, the DOE is gearing up to begin receiving plutonium refuse from the nation's mothballed bomb factories. With activists vowing legal action, that's no sure thing. Though officials insist that concerns about everything from fractures to flooding have been addressed, opponents still question the safety of shipping millions of pounds...