Word: siting
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Dates: during 1990-1999
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Philip Morris telling its clients that its products kill looks like commercial suicide. So what are cigarette makers up to? When its Web site says, "Smokers and potential smokers should rely on these messages in making all smoking-related decisions," does a tobacco company actually mean smokers should quit? Certainly not; it would go out of business. It is only because Philip Morris knows that such pious statements have little impact that it publishes them. After all, the scientific evidence regarding the impact of smoking has been around for quite a while, at least since 1964, when the first Surgeon...
...Philip Morris, this is just part of a wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign...
...elephant-like mammoth was discovered in 1997 by a nine-year-old reindeer hunter prowling for decidedly smaller game. In short order, scientists, led by French explorer Bernard Buigues, flocked to the site. What they saw thrilled them...
...department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...