Word: siting
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Dates: during 1990-1999
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...when suddenly everything became clear about what the future had in mind for Jeff Bezos, it was on a May day in 1994. The 30-year-old was sitting at the computer in his 39th-floor office in midtown Manhattan, exploring the still immature Internet, and he found a site that purported to measure Net usage. Bezos couldn't believe it: the Internet was growing at a rate of 2,300% a year. "It was a wake-up call," he says. "I started thinking, O.K., what kind of business opportunity might there be here...
...June 1995 a rudimentary website had been created on a hidden site www.amazon.com:99 now defunct), and 300 friends and family members were sworn to secrecy and invited to crash-test it. "The first time I saw the site, I said to myself, 'Wow, this is it,'" recalls Shaw. It was simple, functional and wonderful. Kaphan's code was incredibly elegant and streamlined, allowing pages to be delivered without delay...
...July 16, 1995, Amazon.com opened its site to the world. Bezos simply told all 300 beta testers to spread the word. During the first 30 days, without any press, Amazon sold books in all 50 states and 45 other countries. "Within the first few days, I knew this was going to be huge," says Bezos. "It was obvious that we were onto something much bigger than we ever dared to hope...
...consumer service, in which you'll come to Amazon, and the one thing you've been looking for all your life will be featured on the page that day. You may not even know you've been looking for the thing or that it even exists, but since the site is so familiar with your consumption habits, it knows...
...what, exactly? Well, in a sense, Amazon isn't about technology or even commerce. Any moron can open an online store. The trick is showing millions of customers such a good time that they come back every few days for the next 50 years. Amazon is, like every other site on the Web, a content play...