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...biggest multischool site, JuicyCampus, was receiving thousands of hits a day when it folded in February - after advertisers pulled out. This happened around the time that two state attorneys general began investigating the site for possibly violating consumer-protection laws and its own terms of use. But wannabe sites are eager to replace the once mighty JuicyCampus. So eager, in fact, that the defunct site was paid by ACB to redirect traffic to the upstart gossip...
...have worked. ACB logged a record 480,000 hits in one day in early November; a slow day brings half as much traffic, according to owner Peter Frank, a sophomore at Wesleyan University who runs ACB out of his dorm room. The 19-year-old English major defends the site as a "student-controlled discussion space where the communities dictate what's talked about." Though the site does not "call for salacious gossip," he says, on a busy day he receives 40 requests to take down posts and "on a bad day, just a couple...
...does not have moderators or police the site. But he follows up on complaints about individual posts. "If it says your name, we'll take it off," he says...
Hundreds of individuals and several schools have sent Frank requests to delete comments or even to remove a college from his site. For example, Washington and Lee University asked him in October to delete almost all threads about the school, but Frank refused. "I am not looking out for the school's best interests," he says. "I'm looking out for the students' best interests...
...colleges and universities have gone to war by other means. Students at North Carolina Central University urged their peers to boycott gossip sites. At Mount Holyoke College, where a localized gossip site generated a lot of hurt and anger, administrators held workshops to encourage students to talk things out face to face. Millsaps College went so far as to block access to JuicyCampus from its computers...