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...describes herself as a "geeky child" who always had an interest in writing and language. She started the blog in 2005 as an occasional record of the bad grammar she encountered in day-to-day life, but the blog tapped a nerve. After the Associated Press discovered the site in 2007, Keeley recalls, she began receiving hundreds of submissions from around the world every day. Some particularly egregious examples: questionable "freshness," confused signage and ... this...
What's working, exactly, is a series of viral humor sites intended simply "to make people happy for five minutes a day," as Huh puts it. Huh, 31, a journalist turned dotcom entrepreneur, was born in South Korea and moved to California when he was in his teens. He launched Pet Holdings in 2007 when angel investors helped him buy a new website called I Can Has Cheezburger?, which is a compendium of "Lolcats," laugh-out-loud feline photos captioned in "kitty pidgin," or artfully misspelled imaginings of cats' inner monologues. (The original Lolcat features a fat gray fur ball...
Speaking to the Times this year - and echoing what he told the Guardian staff and some 1,000 techies at the 2008 Future of Web Apps Expo in London - Huh said the key to making a site take off is connecting it to a cultural phenomenon. I Can Has Cheezburger?, for instance, pokes fun at an oft-maligned, inscrutable household pet, appealing to cat lovers and others. (Huh is allergic.) FAIL Blog has helped popularize fail as both a noun and an exclamation, not to mention an easier-to-spell synonym for schadenfreude. Another site, This is Photobomb, gives...
...moment you see something like a Photobomb happen, we want you to think of our site," he says. And people do: only a quarter of his users find their way to Huh's blogs through miscellaneous links or social-networking sites such as StumbleUpon and Facebook. The other 75% head directly to his sites, either typing in the URLs or searching for them via Google...
...staffers who sift through the 10,000 photos and videos that users submit each day never write their own jokes or even edit users' captions; they simply cull the best offerings. If something is funny but is a questionable fit for an existing site, they'll start a new one. FAIL Blog, for instance, spawned There, I Fixed It, a catalog of such misguided repair jobs as an airplane apparently patched together with duct tape. They're always searching for new memes - jokes or fads that could slip into the virtual jet stream and spread...