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...people were then given a choice between towels, and 83% picked A, 26 percentage points higher than the control group. By assigning a number to their own experiences, "they changed their decisions," says Hsee. It's not hard to imagine using a product, talking about it on a web site for other consumers, and, in the process, upping your own chances of buying more...

Author: /time Magazine | Title: Swaying Shoppers: The Power of Product Specs | 12/22/2008 | See Source »

...About three days after the now infamous press conference, two New Yorkers launched a website called Thank You for Throwing Your Shoe to give other frustrated critics of the war a metaphorical chance to raise a shoe at President Bush. The site encourages visitors to add their own images to a simple gallery of photographs showing people holding up their potential footwear projectiles to protest the Iraq war. One of the site's creators, reached by phone, did not want to divulge his name - "This is a photo project, not a political campaign, and we value our privacy" - but explained...

Author: /time Magazine | Title: Thank You for Throwing Your Shoe | 12/22/2008 | See Source »

...there's at last one ultra-cheap way to put more presents under the tree. Organizers behind the massive online freebie network known as Freecycle.org say that they have noticed a surge in new users looking for hand-me-downs and raw materials being given away on the nonprofit site, which has more than 6 million members around the globe. "People used to ask others in the network for luxury items," such as laptops and other high-tech gadgets, says Michelle Martinez, a Freecycle volunteer who oversees the local Freecycle chapter in Tucson, Ariz. But those requests have been replaced...

Author: /time Magazine | Title: Psst, Santa, Have Your Elves Heard About Freecycling? | 12/20/2008 | See Source »

...Beal's desire to give away a used bed. But that initial gang of recyclers are now joined by more than 4,600 local Freecycle groups spread out across 85 countries. A University of Iowa study analyzed the average number and weight of items posted daily on the site and estimated that the network is eliminating more than 300 tons of garbage a day. (See TIME's Top 10 Green Ideas...

Author: /time Magazine | Title: Psst, Santa, Have Your Elves Heard About Freecycling? | 12/20/2008 | See Source »

...idea of rising influence of photo editing via computer software: "[F]or the first time I saw a photographer as no more than a paid researcher looking for images for someone else to re-present...In the days of film one would have had to be physically on site to be able to micromanage the photographer; the photographer's autonomy was somewhat more impervious...Increasingly, much of the photographic process will occur after the shutter is released. The photograph becomes the initial research, an image draft, as vulnerable to modification as it has always been to recontextualization...

Author: /time Magazine | Title: The Future of Photography | 12/18/2008 | See Source »

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