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...Well, thank you! So, on your Web site, you pose naked with a champagne bottle covering your, um, “tra-la-la.” Do you ever worry that your grandmother will come across that and be shocked...
Before their site launched in the months before the 2004 presidential election, ActBlue’s founders lived lives divorced from politics...
Welcome to ActBlue, what its founders, Benjamin A. Rahn ’99 and Matt S. DeBergalis, call “the online clearinghouse for Democratic action.” In just a few years, the site has channelled tens of millions of dollars into Democratic campaign coffers nationwide, becoming the financial backbone of the “Netroots” movement that has sprouted up following the presidential campaign of former Vermont Governor Howard Dean...
...online fundraising has changed the composition of contributors,” says government professor Sunshine Hillygus. “It makes it easier for the political junkies to take their political engagement up to the next level and make a contribution.” Hillygus add that the Web site allows people to donate to candidates who will use donations more effectively, allowing donors to get more “bang for their buck...
ActBlue gets around this obstacle by bundling small donations made through the site and writing one check to the campaign. People can donate to virtually any Democratic candidate, no matter if they’re running for president, Senate, House, or governor or state legislature in one of the 25 states without state restrictions on campaign finance...