Word: sitostanol
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Dates: during 1990-1999
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...before Johnson & Johnson can sell the stuff to Americans, it must first resolve a dispute with the FDA. The agency claims authority to vet all new ingredients in food, including the key ingredient in Benecol: sitostanol, derived from pine trees. The substance appears to help reduce the body's absorption of dietary cholesterol into the blood. But the FDA says Benecol's makers cannot advertise specific health benefits without proving them through the agency's rigorous testing process--one that many companies consider unnecessarily bureaucratic and expensive. That's why Johnson & Johnson designates Benecol as a nutritional supplement. Such products...
...ingredient is a naturally occurring chemical found in pine trees--something else Finland has a lot of. Called sitostanol, the compound makes it harder for the body to absorb cholesterol. One of Raisio's scientists figured out how to extract sitostanol and mix it with conventional margarine. Then doctors from Helsinki tested the blend for a year on 153 subjects and reported in the prestigious New England Journal of Medicine that the cholesterol counts of people who used sitostanol-laced margarine daily dropped from 235 mg/dL to 210 mg/dL...
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