Word: sitrick
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Dates: during 2000-2009
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...What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. "There's this mind-set that if you hunker down and take the 'high road,' it will go away." The publicist points to Bill and Hillary Clinton as exemplars of the "wife first" approach: once Hillary said it was between Bill and her, the heat went down. "If he can get his wife to support him, I'd pick one print and one broadcast outlet and then never talk about...
...Taco Bell, never cease to see clips of a rat-infested New York City store on YouTube? "Saying you're sorry might be O.K. for a love-story script, but it's not enough to assure consumers that they should continue using your product," says Mike Sitrick, who has advised such p.r.-challenged celebrities as Rush Limbaugh, Tommy Lee and Halle Berry. He gives JetBlue a B--. Eric Dezenhall, co-author of a new book on crisis management, gives Neeleman an A for taking responsibility for the mess but says JetBlue could have done better in helping the trapped passengers...
...Sitrick says companies have to be aggressive about responding to bloggers, lest a minor controversy multiply into a major media scandal. Sitrick employs so-called truth squads in sensitive cases, who monitor blogs for items on clients and quickly counter any false rumors...
...Britney's not the first young, single mother to have troubles, to feel stress," says Ross Johnson, of the public relations firm Sitrick and Co. She may be the first to have her stress captured in this level of excruciating detail by a zoom lens, however. "Taking a picture of a star in rehab used to be verboten," says Johnson. "When I saw a photo of her at [Malibu, Calif. rehab facility] Promises, I was shocked. This is new territory...
...film is historical, but the history is recent. And since a diamond's worth is intimately connected with its significance for romance, the gem industry knows it can't be too careful about the film. The World Diamond Council (W.D.C.) hired crisis p.r. firm Sitrick & Co. to coordinate a reported $15 million campaign to counter the movie's message. Full-page newspaper advertisements detailed the measures diamond producers have taken to end the flow of conflict diamonds. An industry website, diamondfacts.org sprang up, retailers were encouraged to educate themselves about the issue, and Zwick was pushed to tout the complete...