Word: sitrick
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...Britney's not the first young, single mother to have troubles, to feel stress," says Ross Johnson, of the public relations firm Sitrick and Co. She may be the first to have her stress captured in this level of excruciating detail by a zoom lens, however. "Taking a picture of a star in rehab used to be verboten," says Johnson. "When I saw a photo of her at [Malibu, Calif. rehab facility] Promises, I was shocked. This is new territory...
...film is historical, but the history is recent. And since a diamond's worth is intimately connected with its significance for romance, the gem industry knows it can't be too careful about the film. The World Diamond Council (W.D.C.) hired crisis p.r. firm Sitrick & Co. to coordinate a reported $15 million campaign to counter the movie's message. Full-page newspaper advertisements detailed the measures diamond producers have taken to end the flow of conflict diamonds. An industry website, diamondfacts.org sprang up, retailers were encouraged to educate themselves about the issue, and Zwick was pushed to tout the complete...
...gooder. Through philanthropy, public appearances and film-making, Gibson has many avenues to express his remorse in deed, as well as word. "Maybe he goes to Israel or makes a powerful film about Israel," says Michael Sitrick, who has managed p.r. crises for Rush Limbaugh, Halle Berry and the Los Angeles Dodgers. "Maybe he does something with the Museum of Tolerance. But he has to show, not tell us, that he's sorry...
Burkle spokesman Michael Sitrick insists that "the tapes show that Mr. Burkle made it very clear he had no interest" in any business deal with Stern. Stern's lawyer, Edward Hayes, says Burkle has "gotten some pretty good revenge on Page Six. Hopefully it will just be dropped there...
...must try to make a larger public happy. He has retained the p.r. services of Michael Sitrick, who previously represented Mötley Crüe's Tommy Lee. The museum has hired a new director, Michael Brand, and in early 2006 after a $275 million renovation will reopen the Malibu villa that houses its antiquities. John Walsh, the museum's director from 1983 to 2000, says the Getty once had "a certain intellectual and moral position which was, ironically, brought about by its financial freedom." Things have changed. The museum still occupies its lofty perch in the hills. But, says Walsh...