Word: siveness
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...profit, high-volume defense business. General Dynamics' earnings-about 3% of sales-are not overimpres-sive. To get the company into more profitable fields. Pace would like to increase General Dynamics' nonmilitary business to 50%. Convair is turning out jet-powered 880 airliners (though sales have so far been disappointing). Stromberg-Carlson is bending its efforts toward new and better electronic computers that could open up vast new commercial markets for General Dynamics. And last fall the corporation worked out a merger through an exchange of stock with Liquid Carbonic, an international producer of industrial and medical gases...
...this point a Christ Church parishioner named Leonard M. Sive took over. Sive, an advertising man, had long been wondering what could be done with consumer appeal in church advertising instead of the customary institutional copy. In collaboration with Rector Morris Arnold he worked out a series of two-column, 12-in. display ads for Cincinnati newspapers. Each ad carried a picture of Christ Church's Rector Arnold, and the invitation to "come in and talk it over." Sample headlines: "DO YOU FEEL NOBODY NEEDS YOU?" "IS IT PROPER TO JOIN A CHURCH TO MEET PEOPLE?" "DO YOU REALLY...
...Greek Passion, by Nikos Kazantzakis. The temptation, betrayal and death of a Passion-play Christus; an impres sive modern parable by the author of Zorba the Greek (TIME...
...illa cuius nomen perdurum Latine reddere nequeo nympha, Abigail Lewis, comoeda gracilitatis venustac ct aurcac vocis; tunc Sanctus Clarus ct Vadum Fractum et ipse cunuchus nunc tennis nunc fortis, omnes adulescentes maximi animi atque facundissimac libertatis; et deinde noster miles barbatus procellosusque (qui baculum habes) et illc umbraculatus Scotus sive sobrius sive ebrius. Nec non omittendi sunt tu, edax Rolande, nec vos, ancillac pellaces, nec vos, sodales quibus socci albi ct ollac ct peniculus semper gloriac sunt, ncc certe tu, adiutor promptissime, fidelis verborum fons et thesaure. Denique illi imperatori histrico ct prologo qui nomen cst Petro, super quem illi...
When the Tigers give up the ball (which is rare), the big men go to work. The most widely publicized of the defen- sive platoon is six-foot, four inch, 225 pound Holly Donan. The giant tackle gained All-Eastern honors in 1949 and is being boomed as an All-American this year. At the other tackle slot is Brad Glass, 202 pounds, a rugged sophomore who made his way to Old Nassau after spending a year at Northwestern...