Word: six-for
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Dates: during 1972-1972
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Last week TIME'S advertising/marketing representatives from round the world met in New York City for the first international sales conference in seven years. The edition of TIME you WILLIAM DOERNER are now reading is one of six-for the U.S., Canada, Latin America, the Atlantic area, Asia and the South Pacific. This year more than 2,000 companies will buy advertising space in the international editions alone, choosing from among more than 100 regional advertising sub-editions in order to reach specific segments of a truly multinational audience; of TIME'S more than 5,000,000 readers...