Word: six-month
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...What's your idea?" Again and again the Atlantic Richfield oil company asked that question in a six-month, $5.5 million advertising campaign that nagged Americans to send in suggestions for improving mass transportation. The company's own idea was plain enough. Top executives of Arco, the seventh largest U.S. oil company, were upset by public resentment of the big profits rolled up by the industry in the wake of the 1973-74 price increases. So they decided to do some image polishing by sponsoring a nationwide debate on alternatives to the family car. The response: an astonishing...
Second Phase. So far, the market's six-month run-up has done little for the celebrated small investors. Burned by short-lived rallies in the past and still struggling to pay their installment debts, they have mainly stayed on the sidelines; as a consequence, they are now finding it very costly to get back into stocks. Forecasts Merrill Lynch Chairman Donald Regan: "The little guy will start in the fall with the second phase of the bull market"-that is, after stock prices have taken their first sharp dive and begin climbing again...
...news was equally glum on business and consumer spending. The Conference Board, a research group, reported that big manufacturers in the first quarter reduced appropriations for capital spending 9.4% below the fourth quarter of 1974, which was down 26% from the previous three months. That marked the steepest six-month slide in 17 years. For all this year, the Commerce Department announced, businessmen expect to spend $114 billion for new plant and equipment, a puny 1.6% more than in 1974. Such spending rose 13% in both...
...another war. For one thing, the failure of Henry Kissinger's round of shuttle diplomacy in March left a dangerous diplomatic vacuum. Even more dangerous, time was running out for the United Nations peace-keeping forces on the Golan Heights and in Sinai. When the U.N.'s six-month mandate in Sinai expired in April, Egypt's President Anwar Sadat agreed to extend it only until July 24. With a similar mandate for the U.N. Golan force due to expire this week, Syrian President Hafez Assad was expected to set a July deadline too, thereby placing Israel...
Elsewhere, however, the situation remained cool. Unexpectedly, Assad decided to give the 1,200-man U.N. Disengagement Observer Force on the Golan Heights a full six-month extension. Discussing this surprising move, an Egyptian diplomat suggested that the Syrian ruler "had to renew for six months because he had no Suez Canal to reopen." He was referring to the fact that Sadat, while limiting the U.N. mission in Sinai to three more months to keep pressure on for peace talks, had also decided to reopen the canal next week to emphasize his desire for a settlement. Thus, Assad...