Word: six
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Dates: during 1950-1959
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...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
...Well done, Peter," from fellow players, was promoted to the Greyhounds, Oxford's second team, and started against Sandhurst, Britain's West Point. Playing right-wing three-quarter back, Dawkins scored the first try for his team by neatly sidestepping five desperate tackles, ended the game with six of the Greyhounds' points in their 29-3 triumph...
...started with Maryland's extension courses for military students in the Washington area. When many students were shipped to Germany in 1949, Maryland professors followed them, setting up six centers to serve an unexpected crush of 1,851 applicants. Enrollment grew and grew. At 204 centers in 23 countries, more than 130,000 G.I.s and dependents have now been through the Maryland mill. (Up to 75% of a G.I.'s tuition is paid by the armed forces...
...does all this survive? Most British schools have a new generation every six years; play-yard lingo ought to be highly perishable. Yet the Opies found little girls skipping to "Little fatty doctor, how's your wife?/ Very well, thank you, she's all right," a chant that goes back at least 130 years. Measured in school time, it has had more than 20 generations of wear. Children find it as fresh as ever...
...six hours one day last week, the roar of auto engines echoed against the foothills of the Rocky Mountains as 23 cars gunned and slid around the $500,000 Continental Divide Raceways near Denver. The competition on the twisty, 2.8-mile circuit was the first endurance race to see how well Detroit's new compact cars stack up against their competition both at home and from abroad...