Word: sixings
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Dates: during 1940-1949
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...appeared in 41 million copies of TIME, LIFE and FORTUNE. Those of you who read my Aug. 29 Letter will recall that I said we were running them to give as many people as possible more information about the way advertising works in the public interest. They presented six typical ways in which advertising helps to "create the demand that boosts the production that lowers the cost...
...humiliating story. After holding the U.S. consulate members incommunicado for nearly a month (TIME, Nov. 21), the Communists had staged a hasty "trial," and convicted Ward and his aides of "brutally assaulting" a Chinese servant. The Reds' kangaroo court sentenced the five to jail for three to six months, imposed a stiff fine, then suspended the sentences and ordered them deported...
...during his visit. He asked a pardon for all cadets undergoing punishment for breaches of discipline, and some 80 promptly had their privileges restored. At Hyde Park, where he had Thanksgiving dinner with Mrs. Franklin D. Roosevelt, he spied a handsome Persian rug which he had presented to F.D.R. six years ago. Beaming, he got down on his knees, fingered it, and made a short talk on the technique of Oriental rug making. (The test of a good Persian rug: at least 100 knots per square inch...
...story, as most of the local press played it, was either completely inaccurate or misleading. For one thing; Bingham said Harvard was giving up "big-time" football. What is "big-time" football? He implied the football team would continue to play traditional Ivy League opponents. Six of Harvard's nine opponents are traditional rivals. Of the other three, everyone knew Stanford was only a home-and-home arrangement, and the Army contract runs until 1951. Holy Cross is hardly "big-time" in 1949. So what did Bingham accomplish by announcing Harvard would cease to he "big-time?" Precisely nothing...
...holder of the last three titles, will also take umbrage at this charge from the Big Three's cellar-dweller. Perhaps the rest of the Ivy League is perturbed by the fact that Harvard has announced its intention of going small time, but is still going to play six of seven Ivy teams...