Word: sixings
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Dates: during 1940-1949
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...four of the six slogans on this page may be familiar to you. You will find the fifth on pages 42 and 43 of this issue; the sixth will appear in TIME'S issue of Sept. 12. With the illustrations and the accompanying text they constitute a series of advertisements about advertising that will have appeared in a total of 41,000,000 copies of TIME, LIFE and FORTUNE by the time the last advertisement has been published...
...public interest. It is running now because the present period of increased sales activity seemed to be an appropriate time for advocating a fresh understanding of advertising's role in the U.S. economy. The advertisements in this series, which have been prepared by the Benton & Bowles agency, present six typical ways in which advertising helped to "create the demand that boosts the production that lowers the cost." Many other examples might have been used; many other facts might have been cited...
With an air of pained surprise, northern and western soft-coal operators fired crusty, aging Ezra Van Horn, an executive of the Ohio Coal Association, from his six-year-old job as the operators' chief labor negotiator. They also tied a new demand to the contract they are negotiating with John L. Lewis. If Van Horn was not relieved of his trustee's job, they would not sign a new contract with the union...
...woman's whim. Its 11,000 employers are mostly small businessmen who must move rapidly and warily in a trade that is bitterly competitive, determinedly rapacious. A man with a design idea and a batch of orders can have a Cadillac and an establishment on Riverside Drive in six months. Then, like a gust of wind in a wheat field, women's minds change and a hundred employers find themselves back at the cutting table...
...June, Radio Veteran William Sweets, 53, for the past six years director of Gangbusters and Counter-Spy, resigned from both shows. Last week, in his first public statement, he gave his reasons: "I was told that pressure-a campaign of letter-writing complaining of my political views -had led the advertising agencies and sponsors [Pepsi-Cola and General Foods] to decide to renew their contracts only if someone else directed the shows...