Word: sixpack
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...appeal of the beers, however, is diminished a bit by the price. The little brewers use expensive ingredients and lack the volume to achieve efficient operations. Boulder Brewing beer sells for about $5 a sixpack, for example, compared with about $3 for a premium domestic brand like Michelob. Despite such prices, the micros have had to struggle to break even in the face of heavy start-up costs. It can take an estimated $350,000 to open a microbrewery. "We're finally holding our head above water," says Newman, a former high school teacher and newspaper reporter who began...
Liberty. There was Eddie, the bosun's mate from Brooklyn, talking with a reporter before he even got well into his second sixpack. "You were so wound up, you'd be screaming at your buddy over nothing," Eddie was saying. "Your buddy! All you could think about was getting off that ship." Eddie wasn't any more conspicuous than anybody else on the streets of Key West. They made everybody stay in full uniform. And out on the Margaritaville scene, the military was the only presence with the posture of a T square. Standing there on Duval...
...night when his two-year-old daughter would not stop crying, he reached for a sixpack. He recalls, horrified, that he was about to fling it at her, and glances sheepishly at the photograph of smiling Alicia, now 18, on the cell wall...
...years. Over the past decade, sales have soared 124%, from 24.3 million bbl. of beer in 1971 to 54.5 million bbl. last year. The firm's Budweiser brand is the largest-selling premium-priced beer in the U.S., with a typical retail price of $2.40 a sixpack, while Michelob, the company's "superpremium" offering, at about $2.90 a sixpack, leads that market segment as well...
...past years, proctors have often allowed "a can or even a sixpack, if kids are quiet and well-behaved. But Tuesday night. I told them if I see beer cans you're going to go to the dean's office," the proctor added. Summer school officials made it clear that out next talk to kids was to serve as the final warning...It's definitely a crackdown," he added...