Word: size
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Dates: during 1960-1969
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...nation's capital, afflicted for the first time since 1962 by racial turmoil, endured three days of pillaging and burning that brought a force of 15,246 regular troops to its defense-more than twice the size of the U.S. garrison that held Khe Sanh. Total damage to the capital's buildings and property: $13.3 million, highest in the U.S. Arsonists and looters were highly selective, hitting elegant clothing stores such as Lewis & Thos. Saltz, or else stripping liquor or grocery shelves and then burning credit records. Ten deaths were counted in the capital. The 711 fires that...
...century Russia. Nor were the flocks of immigrants, herded through Ellis Island, the ebullient innocents who people The Education of H*Y*M*A*N K*A*P*L*A*N. Both shows lean heavily on their Jewish orientation, but where Fiddler is a folk musical of size and substance, Kaplan is a minimusical of sweetness...
Bumplcins in Buckskin. As international expositions go, HemisFair is a minifair, only slightly larger than Seattle's Century 21 but only one-tenth the size of Montreal's Expo '67, the alltime giant. As a result, the exposition is "manageable in human terms," says HemisFair's chief designer, Allison Peery, meaning that all the exhibits are within easy walking distance. On the elevated "people expressway," no point is more than a ten-minute walk from any other, and for variety there are flower-bedecked barges plying the canals, a minimonorail, and that familiar world...
HemisFair's modest size does not mean that there is not plenty of room for fun. The 43-second ride up the side of the Tower of the Americas in a glass-fronted elevator is a guaranteed belly-grabber. And from the tower's open-air observation platform, or its two levels of restaurants, one revolving at the rate of one complete turn every hour, Texas stretches out to the horizon 90 miles away...
Fewer People, Better Paid. One reason they did is that, like their blue-chip clients, the big agencies have been able to take advantage of economies of size. "Bigness is really an asset," says Young & Rubicam President Stephen O. Frankfurt. All are using computers, which not only tot up possible profits but also give a broad idea of agency problems. With the help of the expensive computers, and with payrolls representing 70% of total expense, the agencies have been able to cut back on clerical help and thus reduce such other overhead as floor space. As a result, they have...