Word: sizes
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Dates: during 1960-1969
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...Cook, the left end who has been bothered by leg injuries all year, will be replaced this weekend by Fritz Reed. Reed, a sophomore, lacks the experience, but has the hands and the size to make up for his youth. He is the first sophomore to start this year...
...instead of roundups, depend on a good accountant more than a wise old foreman and, when they fade into the sunset, do so in pickup trucks with their trusty horses comfortably trailered on behind. About the only things old pokes would still recognize about the industry, indeed, are its size and its troubles. Cattle roam no less than 40% of all the land in the U.S., account for 20% of all farm income and the principal revenues of at least eleven states; they are worth more annually than wheat, corn and cotton combined. But even with the average U.S. consumer...
Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year. Now, 20 different 100-mm brands, backed by heavy advertising have almost 15% of the market, or $1 billion worth. Much of the gain came at the expense of 85-mm. filters...
Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...Joycean energy from Producer-Director-Scenarist Mary Ellen Bute, 60, an American whose previous movie experience has been confined to short ; subjects. Almost inevitably, her brave effort suffers by comparison with Joseph Strick's recent version of Ulysses (TIME, March 31). Part of the problem is in the size of the task undertaken. For all its mythic dimensions, the huge superstructure of Ulysses is based largely on a single classic theme. But Finnegan cosmically takes on all history-Critic Frank O'Connor shrewdly accused Joyce the agnostic of egoistically revising "God's point of view about...