Word: sizing
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Instead of taking two measurements (under the bust and over the bust) to find a bra size, the Hong Kong researchers took 98. The key to building a better bra, they concluded, is to use a depth-width ratio rather than just volume to figure out the cup size. Warren, can you see what's happening here? Are you going to let Chinese women have better-fitting bras than we do? Where is your sense of patriotism? First it's superior bras, then it's superior weapons, and before long the fat lady in her too-snug undergarment has sung...
...adult population wears bras. The other half strategizes about them. Building a better-fitting one is not just good for female self-esteem, it's good for business. And you are the guy to do it. Can't you see the ad campaigns? "The Buffett Bustier: because one size does not fit all." Or "Get yourself into a neBRAska. We've got room for everyone...
...made a leap into newspapers in 1983, joining Al Neuharth, CEO of Gannett, and his fledgling newspaper USA Today. Like Ms., it was groundbreaking, but critics derisively called USA Today "McPaper." It ended up revolutionizing journalism, influencing a generation of newspapers and magazines with its colorful graphics and bite-size articles designed for television watchers. Neuharth, she says, was sometimes ruthless--something she tried never to be--but she admired his strategic vision. "He always had the bigger endgame" in mind, Black says...
...Target, the fashion-forward, design-centric glamour girl of discounting, runs up 2% to 4% monthly increases. Wall Street complains that Wal-Mart spends too much money opening the same old big boxes, so much so that Wal-Mart announced it will cut store growth and even trim store size. "You do more and more of the same thing and put more and more energy against the same activity, and the rate of improvement diminishes," CEO Lee Scott acknowledges. "So then do you put more resources against doing the same thing, or do you finally back...
Another issue is more basic: absolute size. "One of the difficulties that we face at Wal-Mart is scale, the fact that we have so many stores. Getting execution across all stores is difficult," says Castro-Wright. Any big change is difficult for large corporations. To change so many things, as Wal-Mart is doing, is asking...