Word: sizings
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Dates: during 1920-1929
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...Navy admits, nay protests, that it is not the world's greatest. In point, that is, of size, though never of spirit. Last week, on the heels of President Coolidge's unminced reiteration of his country's intention to look out from now on for its own interests, naval and financial, the Navy Department proclaimed its intention: "To create, maintain and operate a navy second to none, and in conformity with the ratios established by the Washington conference...
...spread that President von Hindenburg was threatening to resign if the Reichstag went "Nein!" Old Paul von Hindenburg wanted a hearty "Ja!" because that would mean the appropriation of 85,000,000 gold marks ($20,000,000) to complete Cruiser A, the first warboat of 10,000 tons maximum size which Germany is permitted to build under the Treaty of Versailles. Fierce opposition to the measure came from the largest German party, Socialist, which is unalterably Pacifist. Therefore the chancellor of Germany, Socialist Müller, dared not vote for Cruiser...
...race hunks of stone, iron and other minerals. When those pieces strike the Earth's atmosphere friction makes them terrifically hot. They burn with an intense blue flame. Some burn up entirely, some plunge into Earth's earth or seas, adding their mite to Earth's size and power among the astral bodies...
Liberty is going to change, not its editorial policy or contents, but its size. It is going to be smaller and undoubtedly fatter -approximately the same size as Hearst's Cosmopolitan or Good Housekeeping. The change goes into effect with the Jan. 12, 1929, issue. Advertising rates will remain the same, though display space will necessarily be smaller...
Along with the change in size, Liberty offers to advertisers a wide variety of display shapes. The lineage system is to be abolished, and all advertising based on fractions of a page, ⅔, ½, ⅓, ¼, 1/6, ⅛ (1/12), (1/24), If an advertiser wants to buy one-third page, he has his choice of a tall, thin space (one full column) or a square space (one-half of two columns). Thus, the flexibility of the Liberty scheme. Two-page spreads can also be purchased in several fractions and shapes, in rotogravure...