Word: skarmeta
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Dates: during 1990-1999
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...company didn't use burger-chain tie-ins or Massimo Troisi dolls to merchandise the picture, but it did sell 30,000 copies of the 1985 Antonio Skarmeta novel on which the film is based, and another 25,000 books of Neruda poetry. A CD of stars like Sting, Madonna and Wesley Snipes reading Neruda was later sent to Academy members with a videocassette of the film, as was a note telling them that Il Postino was ineligible for the foreign-language Oscar because the Italians had not offered it for nomination. If Academy voters wanted to honor the film...