Word: skateboard
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Dates: during 1980-1989
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Three other local sporting goods stores--Herman's World of Sporting Goods, James F. Brine, and Beacon Hill Skate Shop--all report similar sharp rises in skateboard sales since the end of last summer...
...About five years ago this stuff was really popular. You could get skateboard stickers in Cap'n Crunch," recalls one salesman at Dave's Bike Infirmary, a bicycle shop that has carried skateboards since 1976. "I don't know why--it just suddenly faded. Maybe roller disco or break dancing had something to do with that," he adds...
However, since the middle of last summer, Forsyth says, skateboards have been in demand once again. He attributes some of this resurgence to the recent movie Back to the Future, which showed teen idol Michael J. Fox finessing his way out of tight situations on a skateboard...
...This is the hottest they've been since the late 1970s and my inventory is the lowest it's been in the last five years," Forsyth says, adding that his store now sells three times as much skateboard equipment as it did two years ago--in 1985, he grossed $20,000 on skateboard merchandise alone...
Despite the overwhelmingly adolescent character of the new skateboard crowd, Forsyth says that he still sees some older customers--most of whom are punks. "Some of the more serious skateboarders come in with the colored hair and all of that--cosmetic trappings...