Word: skateboarding
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...while the objective of these sports is not always clear (What does make the best stunt biker?), the appeal is unmistakable: these people are wacked. You don't have to know the intricacies of sky surfing to appreciate people free-falling from a plane with a skateboard strapped to their feet. It translates just fine...
...their cheesy mainstream marketing; these guys prefer their own cheesy marketing. The games have been rechristened from the original Extreme Games, because extreme has come to signify "desperate marketing tool." Now they gently allude to Generation X, which also means "desperate marketing tool." And even though the skateboard faithful loathe the mainstream hype, they have grudgingly accepted the event. It is, after all, the only venue where skateboarders, banned from their towns' streets, can watch their heroes sign autographs on ABC's Wide World of Sports (ABC, like ESPN, is owned by Disney). "Now when I tell people...
...principal; staying glued to the living-room tube to watch his idol, Krusty the Clown; staying for years in the hearts and humors of a fickle, worldwide TV audience. This young scamp--with his paper bag-shaped head, his body's jagged, modernist silhouette, his brat-propelled skateboard--may be "yellow trash" to the town gentry, but to his mother and everyone else, he's our special little...
...brown-shoe phenomenon. Teens and young adults, the core shoe buyers, haven't forsaken their hightops. The new Air Jordan XIIIs are a hit. But kids have extended their shoe buying over a wider range of styles: Vans, Airwalks, Skechers and Lugz for the skateboard dudes and the hip-hop crowd; outdoor brands such as Timberland for everyone. Reebok estimates that 15% to 20% of the sneaker business went brown last year...
...boys had left a trail. They had a small doorknob collection in a kitchen drawer, not to mention closets stuffed with dirt-encrusted lacrosse sticks and even a skateboard. In the closet down-stairs, we found a piece of paper with "The Game Guy's Prayer" on it, reading "Dear God: Help me to be a sport in this little game of life. I don't ask for any easy place in the line-up; play me anywhere you need me...." Another sign on the wall read: "Many people miss opportunity when it comes disguised as hard work." Their jock...