Word: skated
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...about respecting the stone, about being absolutely core. The stone, according to Volcom president Richard Woolcott, 33, "represents the buzz from a good skate session or riding a 10-ft. wave at pipe. The stone represents the euphoric state of riding...
...first be considered core, a catch-all term for unbridled living of the extreme- sports go-for-it ethos. "To be perceived as core is alternative-marketing gold," says James Palczynski, vice president and analyst at Needham & Co. If you are selling skatewear, then you had better be a skate rat, and your company had better sponsor a team of top skateboarders. But core is more than an aggressive, participatory attitude. It's also a vibe, a quasi-mystical, anti-Establishment subtext that has to permeate a firm and come across in marketing and advertising so that it resonates with...
There is a subtlety to being core. Some companies, including Jimmy-Z, Vision Street Wear, Mossimo and Gotcha, start out core but make a wrong turn. It can be an ill-conceived magazine advertising campaign (Mossimo). Or turning up in J.C. Penney's rather than the local skate shop (Jimmy-Z, Gotcha...
...part, Kwan, 18, continues to skate at an elite level, showing no loss of determination in the wake of Nagano. She won this year's national and world crowns--titles Lipinski had taken from her the year before--and is already pointing toward the 2002 Olympics in Salt Lake City. She also found time to graduate from high school in September with a 3.61 grade-point average; having taken the SATs three weeks ago, she is currently trying to decide whether college makes sense for her. "I always live with no regrets," she says, reflecting on the past year...
...Crimson dam held and Jonas somehow kept the puck out of the net. Among his many saves was an amazing diving poke check to knock the puck off Clarkson top-scorer Erik Cole's stick as the center attempted to skate around the netminder on a breakaway with under 10 seconds remaining in the period...