Word: skates
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Dates: during 2000-2009
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...cult punk-skater magazine Thrasher, who in the late '70s sparked a thrill-seeking urban subculture of skateboarders who jumped curbs and railings instead of just ramps in specialty parks; of a heart attack, while riding his bike; in Woodside, Calif. The motto of the still vibrant movement: Skate and Destroy...
...very notion of sequels might horrify Depp, Hollywood's best current example of dreamboat movie star and superserious character actor. "It's a dangerous game," he acknowledges. "Rocky went into almost Warholian levels of absurdity. But if your intentions are good and pure, then you can sort of skate through, make an interesting, entertaining film." His Captain Jack, the maniacally mannerist pirate, was plenty entertaining, to audiences and to Depp. "I truly love the character," he says, "and I didn't feel I'd had enough of him in the first...
...that his left foot, which had been bothering him for a couple of weeks, was in fact broken. He didn’t travel that weekend, but those were the only two contests he has missed all year. Thanks to the help of his trainer, Maki returned with a skate enveloped in hard plastic—spray-painted black, no less, so other teams wouldn’t know to be gunning for the foot. “It still stuck out pretty bad,” he says now, five months removed from the experience...
...admits. “The lifestyle is amazing. I’m outdoors a lot, I’m traveling all around the world, and I have amazing friends.“But I have other goals in life, and I have other ambitions. You can’t skate forever.” —Staff writer Karan Lodha can be reached at klodha@fas.harvard.edu. His column appears every third Tuesday...
...selling the brand abroad has been keeping it hot at home. Whether in Detroit or Taipei, the company relies on grass-roots marketing. To explain how to "heel" skate on one rear wheel, the company cherry-picks a handful of cool kids, "like school athletes," in selected schools to join Team Heelys. These paid performers demo the shoes at malls, concerts and sporting events, and they also chat up Team Heelys wannabes on the Heelys website, generating cred and buzz...